The Marketplace Isn't What It Used to Be

question 15

Essay

The marketplace isn't what it used to be.List and briefly discuss what new behaviors,new opportunities,and new challenges await the marketer in the 21st century.

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Definitions:

Selling Price

The amount for which a product is sold to the customer, generally set above the cost to include a profit margin.

Margin Of Safety

The difference between actual or expected sales and sales at the break-even point, measured in either units or revenue.

Break-Even Point

The quantity of production or sales at which total revenues equal total expenses, resulting in no net loss or gain.

Variable Expenses

Costs or expenses that vary in direct proportion to changes in business activity levels, such as sales volumes or production output.