Examlex
What is one advantage and one disadvantage to a store using a freestanding location?
Sperling's Study
A series of experiments by George Sperling that investigated the capacity and duration of the sensory memory.
Sensory Memory
The shortest-term element of memory, which stores impressions of sensory information after the original stimuli have ended, lasting for a very brief period.
Iconic Memory
A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.
Partial Report
A method used in memory research where subjects are asked to recall only a portion of the information presented to them, demonstrating the capacity of sensory memory.
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