A New Company Called LidRock Is Prospering Because It Figured

question 8

Multiple Choice

A new company called LidRock is prospering because it figured out a novel way to get music,video games,and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks.LidRock is focusing on which one of the four Ps?

• A)product
• B)price
• C)promotion
• D)place
• E)packaging

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Definitions:

Perseverance

The steadfast pursuit of an objective or goal, even in the face of difficulties, obstacles, or discouragement.

Standardization

The degree to which employees are expected to follow the same rules and policies everywhere.

Employees

Individuals who are hired by a company or organization to perform specific tasks and duties in exchange for compensation.

Same Rules

A principle asserting that all members within a group or organization are subject to the same regulations and expectations.