Once an Organization Has Developed Its Distribution Objectives, It Should

question 147

Multiple Choice

Once an organization has developed its distribution objectives, it should next ________.

• A) identify the channel leader
• B) determine a distribution budget
• C) select the optimum number of channel levels
• D) define the target market and articulate the market segmentation strategy
• E) evaluate the internal and external environments

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Definitions:

Relation

A connection or association between things or concepts.

Affect Intensity

The measure of how strongly individuals experience their emotions, with some people feeling emotions deeply and vividly while others experience them more mildly.

Emotional Highs

Intense feelings of happiness, elation, or euphoria, often of short duration and sometimes followed by corresponding lows.

Emotional Lows

Periods or moments of significant sadness, despair, or discouragement, often contrasted with periods of high morale or happiness.