Prospecting and Cold Calling Are Interchangeable Terms

question 17

True/False

Prospecting and cold calling are interchangeable terms.

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Definitions:

Fannie Mae

A government-sponsored enterprise (GSE) established to expand the secondary mortgage market by making mortgages more accessible to low- and middle-income borrowers.

Freddie Mac

A government-sponsored enterprise (GSE) focused on expanding the secondary mortgage market by buying loans from lenders, thereby providing liquidity, stability, and affordability in the housing market.

Secondary Mortgage Markets

Markets where lenders and investors buy and sell existing mortgages or mortgage-backed securities, providing liquidity and capital to the primary mortgage market.

Liquidity

The ease with which an asset can be converted into cash without affecting its market price.