Which of the Following Is True About a Continuous Advertising

question 82

Multiple Choice

Which of the following is true about a continuous advertising schedule?

• A)It is less difficult to evaluate than a pulsing schedule.
• B)It reduces a firm's need for public relations.
• C)It is much less expensive than a flighting schedule.
• D)It can lead to advertising wear-out.
• E)It is more effective than a pulsing schedule for seasonal products.

---

Definitions:

Social Setting

The environment or context in which social interactions and behaviors occur, influencing and shaping those interactions.

Productivity

Measures the efficiency of production of goods or services, often quantified as output per unit of input over a specific time period.

Flexible Timings

Employment arrangements that allow workers to choose and alter their work schedules to better fit personal needs, while meeting the employer's requirements.

Bureaucracy

A system of government or management involving multiple layers of administration, strict policies, and rules.