CGM, Which Stands for ________, Includes Online Consumer Comments, Discussions

question 67

Multiple Choice

CGM, which stands for ________, includes online consumer comments, discussions, reviews, photos, images, videos, podcasts, and webcasts.

• A) crowd-generated media
• B) community-generated media
• C) consumer-generated media
• D) content-graded media
• E) consumer-generated messaging

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Definitions:

Utility Function

A mathematical representation of how consumers rank different bundles of goods based on the level of satisfaction (utility) obtained from them.

Price

The quantity of money presumed, demanded, or presented in exchange for a product.

Income

The total earnings obtained by an individual or entity from various sources, including work, investments, and transfers, over a specific period.

Budget Line

A visual schematic of all possible pairings of two items that are purchasable with a predetermined budget at stable prices.