There Are Three Steps Involved in Creating a Public Relations

question 110

Multiple Choice

There are three steps involved in creating a public relations campaign. The first step is to ________.

• A) conduct a SWOT analysis
• B) develop objectives
• C) formulate a mission statement
• D) recruit and train public relations specialists
• E) pretest components of the proposed public relations campaign

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Definitions:

Whiner

A person who frequently complains or expresses dissatisfaction in a petty or nagging manner.

Management-Labor Union Disputes

Conflicts that arise between company management and labor unions regarding worker rights, wages, and working conditions.

Mediation

A form of alternative dispute resolution where a neutral third party helps disputants find a mutually acceptable solution.

Compulsory Arbitration

A mandatory process where a neutral third party makes a binding decision to resolve a dispute.