Which of the Following Is a Relatively Inexpensive Objective Measurement

question 111

Multiple Choice

Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?

• A) personal evaluation of PR activities
• B) opinion surveys among the firm's publics
• C) coverage in print and broadcast media
• D) gross ratings points (GRP)
• E) cost per thousand (CPM)

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Definitions:

Expected Return

The weighted average of all possible returns from an investment, considering the probabilities of each outcome.

Efficient Frontier

A concept in modern portfolio theory representing the set of optimal portfolios that offer the highest expected return for a defined level of risk or the lowest risk for a given level of expected return.

Standard Deviation

A statistic that measures the dispersion of a dataset relative to its mean and is used as a measure of volatility.

Expected Return

The predicted yield or gains an investor anticipates on an investment, based on historical or statistical measures.