A Downside to ________ Is That If Used Too Frequently,consumers

question 85

Multiple Choice

A downside to ________ is that if used too frequently,consumers become conditioned to purchase the product only at the lower promotional price.

• A)promotional products
• B)a merchandising allowance
• C)contests
• D)premiums
• E)price-based consumer sales promotion

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Definitions:

Starting Point

The initial position or condition at the beginning of an activity or process.

Major Concession

A significant compromise or adjustment made by a party in a negotiation, often to reach an agreement.

Comparable Magnitude

A level of similarity or equivalence in size, impact, or importance between two or more elements.

Distributive Bargaining

A negotiation process focused on dividing a fixed amount of resources between parties.