Which of the Following Is NOT a Step in Developing

question 58

Multiple Choice

Which of the following is NOT a step in developing a promotional plan?

• A)identifying the target audiences
• B)designing the marketing mix
• C)establishing communication objectives
• D)determining the communication budget
• E)evaluating the effectiveness of the communication program

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Definitions:

Placebo

An inert or non-effective substance or treatment given to a participant in a study, used to contrast with an active substance to test its efficacy.

Test

An assessment or examination intended to measure a test-taker's knowledge, skill, aptitude, physical fitness, or classification in many other topics.

Independent Variable

The variable in an experiment that is manipulated to observe its effect on the dependent variable.

Dependent Variable

The variable in an experiment that is affected by manipulation of the independent variable, and is measured or observed by the researcher.