What Are the Four Objectives a Message Should Ideally Accomplish

question 135

Essay

What are the four objectives a message should ideally accomplish each time a promotion mix is designed?

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Definitions:

Consumer Surplus

The variation between the sum consumers are willing to allocate for a good or service and the sum they actually allocate.

Surplus II

An additional amount of a resource, product, or service that exceeds the amount demanded or utilized.

Consumer Surplus

The discrepancy between what consumers are willing to spend on a good or service and their actual expenditures.

Surplus II

An excess of supply over demand in the market, leading to excess goods and potential lower prices.