Which of the Following Is the Nonpersonal Presentation and Promotion

question 110

Multiple Choice

Which of the following is the nonpersonal presentation and promotion of ideas,goods,or services by an identified sponsor using the mass media?

• A)direct marketing
• B)sales promotion
• C)public relations
• D)advertising
• E)direct selling

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Definitions:

Product Design

The process of defining the appearance, functionality, and manufacturability of a product to be offered to consumers.

Social Loafing

A phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Synergy

The increased effectiveness that results when individuals, groups, or systems work together compared to when they operate separately.

Design a New Product

The process of creating a novel item or service that fulfills a specific consumer need or addresses a particular market niche.