Which of the Following Statements About Advertising Is True

question 46

Multiple Choice

Which of the following statements about advertising is true?

• A) Advertising is personal communication from an identified sponsor using the mass media.
• B) Consumers perceive advertising as always having a high level of credibility.
• C) Advertising can be used to establish and reinforce a distinctive brand identity.
• D) Advertising tends to be comparatively inexpensive.
• E) Advertising always relies on factual information.

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Definitions:

Persuaded

Successfully convinced someone to do or believe something through reasoning or argument.

Audience

The group of people targeted or reached by a piece of communication, performance, or work.

Clan Culture

A type of corporate culture that emphasizes family-like relations, teamwork, and loyalty within the organization.

Coordinators

Individuals or roles designated to organize, schedule, and manage activities and resources to ensure efficient operation and achievement of goals.