When a Beverage Maker Came Out with a New Drink

question 96

Multiple Choice

When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers,the company was using a(n) ________ strategy.

• A)penetration pricing
• B)skim pricing
• C)everyday low price
• D)trial pricing
• E)price leadership

---

Definitions:

Psychoanalytic Theorist

A professional in psychology who employs psychoanalytic theories that focus on unconscious processes affecting human behavior.

Franz Mesmer

An 18th-century German physician who developed a theory of animal magnetism and is considered a pioneer in the study of hypnosis.

Unconscious

Pertains to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Psychoanalytic Theorist

An individual specializing in psychoanalytic theory, which focuses on the unconscious mind and childhood experiences in shaping personality and behavior.