A Service Offering That Differentiates a Firm from Its Competition

question 86

Multiple Choice

A service offering that differentiates a firm from its competition and provides enhanced value is referred to as a(n) ________.

• A)core service
• B)augmented service
• C)environmental factor
• D)operational factor
• E)disintermediator

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Definitions:

Dramaturgy

A perspective in sociology that views social life as a series of dramatic performances, akin to a theatrical play, where individuals manage impressions in front of others.

Erving Goffman

A sociologist known for his work on symbolic interactionism and the study of social interaction in everyday life, particularly through the concept of the presentation of self.

Symbolic Interactionism

A sociological perspective focusing on the ways in which individuals interact with one another through symbols like words, gestures, and actions.

Meaningful Reality

The perception or interpretation of the world in a way that holds significance or purpose for an individual or community.