A Marketer Would Be Most Likely to Use Which of the Following

question 18

Multiple Choice

A marketer would be most likely to use which of the following to make sure that her company always comes up at or near the top of lists of typical search phrases related to her business?

• A)an online reputation management service
• B)a "scrub" service
• C)search engine optimization (SEO)
• D)total quality management (TQM)
• E)SERVQUAL

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Definitions:

Activation-Synthesis

A theory of dreaming that suggests dreams are the result of the cerebral cortex interpreting random signals from the lower brain during REM sleep.

Reticular Formation

A network of neurons in the brainstem that's involved in arousal, wakefulness, and transmitting sensory information to the brain.

REM Sleep

Sleep characterized by rapid eye movements, EEG patterns similar to wakefulness, speeded heart rate and respiration, near-paralysis of skeletal muscles, and highly visual dreams.

Rapid Eye Movements

Quick, jerky movements of the eyes that occur during certain stages of sleep, especially REM sleep, associated with dreaming.