Which of the Following Is NOT True About the SERVQUAL

question 38

Multiple Choice

Which of the following is NOT true about the SERVQUAL scale?

• A) SERVQUAL is not used in connection with gap analysis.
• B) The SERVQUAL scale is usually administered in a survey format.
• C) Firms often track SERVQUAL scores over time to measure how their service quality has improved.
• D) SERVQUAL measures five dimensions of service quality.
• E) The SERVQUAL scale remains a popular tool for measuring customer perception of service quality.

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Definitions:

Artistic Production

The process of creating artworks, which can involve various methods, materials, and concepts depending on the cultural and historical context.

Flanders

A historical region in the northern part of Belgium, known for its flourishing art scene during the Renaissance.

Guilds

Medieval associations of artisans or merchants who oversaw the practice of their craft/trade in a particular town, often having considerable power.

Landscape Depiction

An artistic representation that focuses on the portrayal of natural scenery such as mountains, valleys, trees, rivers, and forests.