What Strategy Would a Marketer Most Likely Use to Promote

question 24

Multiple Choice

What strategy would a marketer most likely use to promote something that cannot be seen, has no smell, and cannot be felt?

• A) idea marketing
• B) place marketing
• C) people marketing
• D) relationship marketing
• E) one-to-one marketing

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Definitions:

Micro

relates to something that is extremely small in scale or scope, often used in contexts like microeconomics, which deals with individual and business decisions.

Macro

Refers to a large-scale perspective in various disciplines, focusing on the structure and behavior of systems as a whole rather than individual components.

Global Levels

Pertains to the scope or scale of processes, phenomena, or measurements that extend across the entire world, impacting or involving multiple countries and populations.

First Woman Sociologist

Harriet Martineau, often regarded as the first female sociologist, who made significant contributions to the field with her writings and translations of Comte's work.