Why Might a City or State Implement a Place Marketing

question 74

Essay

Why might a city or state implement a place marketing strategy that presents the location as a brand?

---

Definitions:

Useful Life

The expected period over which an asset is anticipated to be used by an organization, or the number of production or similar units expected to be obtained from the asset.

Production Capacity

The maximum output a business can produce in a given period under normal conditions.

Accumulated Depreciation

The total amount of depreciation expense that has been charged against a fixed asset since it was put into use.

Useful Life

The estimated period over which an asset is expected to be usable by the company, impacting depreciation calculations.