A Winery Introduced a Brand Wine That It Priced Twice

question 20

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n) ________.

• A)downward line stretch
• B)product mix
• C)cannibalization strategy
• D)upward line stretch
• E)prestige stretch

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Definitions:

Negative Message

Communication that conveys bad news, rejection, or a negative outcome.

Repeat

To do or say something again, often for emphasis, clarification, or to ensure retention of information.

Indirect Approach

A communication strategy that uses suggestions, implications, or subtlety rather than direct statements or instructions.

Negative Information

Data or facts that present an unfavorable or adverse situation.