Which of the Following Is True About a Brand Manager

question 36

Multiple Choice

Which of the following is true about a brand manager and a product category manager?

• A) They are two titles for the same job.
• B) They have the same functional responsibilities.
• C) They probably work for large firms.
• D) They are mainly responsible for financial decisions.
• E) They do not consider new product lines.

---

Definitions:

Placebo Effect

A phenomenon in which a patient experiences a perceptible improvement in their health or well-being after receiving a treatment that has no therapeutic effect.

Subliminal Messages

Messages that are designed to pass below the normal limits of perception.

Methodological Flaw

A mistake or error in the design or execution of a research study that potentially impacts the validity of the findings.

Placebo Effect

A phenomenon whereby patients experience a perceived or actual improvement in their condition due solely to the belief in the efficacy of the treatment, regardless of its actual therapeutic value.