Which of the Following Is Most Useful When a Firm

question 9

Multiple Choice

Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?

• A) the single marketing manager structure
• B) the independent brand manager structure
• C) the sales manager structure
• D) the product category manager structure
• E) the market manager structure

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Definitions:

Cost Advantage

The benefit or saving realized from lower production or operational expenses compared to competitors.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness of the world's economies, cultures, and populations.

Operations Strategy

A long-term, strategic plan for optimizing operations, resources, and supply chain management to achieve the business goals and objectives.

Fuel/Payload Efficiency

A measure of how effectively a transportation system uses fuel relative to the payload it carries, often used in the context of aircraft and vehicles.