Diffusion Refers to ________

question 62

Multiple Choice

Diffusion refers to ________.

• A)the promotion used to support products throughout their product life cycle
• B)the second stage of the market segmentation process
• C)the methodology used for evaluating new product ideas
• D)the way the use of a product spreads throughout a population
• E)the selection of opinion leaders to encourage product acceptance

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Definitions:

Capital Gains Yield

The change in price of a security over time, expressed as a percentage.

Geometric Average

A method of calculating the average rate of return that considers the compounding effect of returns over time.

Risk-Free Security

An investment that is assumed to be free from any risk of financial loss, typically represented by government bonds.