Marketers Classify Convenience Products as ________

question 46

Multiple Choice

Marketers classify convenience products as ________.

• A)staples,impulse products,and emergency products
• B)specialty products,shopping products,and unsought products
• C)core products,actual products,and augmented products
• D)generic products and branded products
• E)attribute-based products and price-based products

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Definitions:

Raw Materials

The basic materials that are used in the production process of goods, prior to being processed or transformed.

Direct Labor Budget

A detailed plan that shows the amount of direct labor hours required to meet production needs and the associated costs.

Direct Labor-Hours

Hours attributed to workers who are directly involved in the creation or assembly of a company's products.

Budgeted Production

The planned level of production output, determined as part of a company's budgeting process to meet expected demand and inventory requirements.