Explain the Three Layers of the Product the Marketer Needs

question 60

Essay

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.

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Definitions:

Well-written Hypothesis

A clearly formulated statement that makes a conjecture about the outcome of an experiment or research, specifying the expected relationship between variables.

Characteristics

Distinctive or identifying features or qualities of a person, object, or phenomenon.

Hypotheses

Proposed explanations made on the basis of limited evidence as starting points for further investigation.

Theory

A system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.