Which of the Following Is the Process of Dividing a Larger

question 134

Multiple Choice

Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?

• A)acculturation
• B)segmentation
• C)market fragmentation
• D)market aggregation
• E)positioning

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Definitions:

Tie strength

Describes the closeness and intimacy of relationships between individuals, ranging from weak ties like acquaintances to strong ties such as close family members.

Weak ties

Social connections that are not closely knit or emotionally close, but can provide valuable information and opportunities not available in one's immediate social circle.

Personal contacts

Direct personal interactions and connections between individuals, often used for communication, networking, or support.

Government employment

Jobs provided by federal, state, or local governments, often associated with benefits such as job security and public service.