Which Statement Is NOT True About the Hispanic American Segment

question 61

Multiple Choice

Which statement is NOT true about the Hispanic American segment?

• A) The Hispanic American segment is becoming a less important segment to marketers.
• B) The Hispanic American segment is growing rapidly.
• C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin.
• D) Hispanic Americans are a relatively young segment.
• E) Hispanic American households are larger on average than other U.S. households.

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Definitions:

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