Examlex
Which of the following is a segmentation technique that combines geography with demographics?
Split-half Reliability
A measure of consistency where a test is divided into two parts and the scores for each half are compared to assess the test's reliability.
Internal Consistency
A measure of the reliability of a test or scale, indicating how well the items on the test measure the same construct or concept.
Content Validity
The degree to which a test or measurement accurately represents the concept it intends to measure, based on the thoroughness of the content included.
Concurrent Validity
The extent to which test results correlate with those of previously established tests of the same ability or trait.
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