Which of the Following Most Accurately Describes PRIZM

question 62

Multiple Choice

Which of the following most accurately describes PRIZM?

• A)a method of removing heterogeneous variables from a target market
• B)a method of data mining used to implement market development strategies
• C)a database that classifies the U.S.population into segments based on socioeconomic data and lifestyle attributes
• D)a database that classifies the international population into segments based on demographic and geographic characteristics
• E)a positioning strategy used in the introduction of new consumer products

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Definitions:

Ohio State Studies

A series of research projects that aimed to identify dimensions of leadership behavior and their effects on group performance and satisfaction.

University Of Michigan Studies

Research conducted at the University of Michigan focusing on leadership behaviors that concluded there are two critical dimensions of leadership: task-oriented and relationship-oriented behaviors.

Blake And Mouton

Creators of the Managerial Grid model, which identifies different leadership styles based on concern for people and concern for production.

Task Behaviors

Actions and activities that an individual engages in to complete a given task.