________ Segmentation Variables Classify Consumers on the Basis of How

question 130

Multiple Choice

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

• A) Demographic
• B) Behavioral
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

---

Definitions:

Fully Functioning Person

Describes an individual who is living in alignment with their true self, experiencing personal growth and self-actualization.

Personal Constructs

Psychological constructs according to George Kelly's theory, used by individuals to interpret and predict events.

Umwelt

A term in biosemiotics and psychology, referring to the self-centered, subjective world that each organism inhabits and perceives.

Flow

A psychological state of being completely immersed and engaged in an activity, often leading to enhanced performance and creativity.