A Perceptual Map Is Used to ________

question 102

Multiple Choice

A perceptual map is used to ________.

• A)compare and contrast consumer psychographic segments
• B)create consumer cross-tabulations for marketing research
• C)locate consumers within a primary metropolitan statistical area (PMSA)
• D)determine how consumers position products in relation to one another
• E)identify the critical stage of the targeting process for the marketer

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Definitions:

Visual Agnosias

A condition involving the inability to recognize or identify objects despite having functional vision.

Visual Information

Information that is perceived through the sense of sight and processed by the visual system.

Interpretation

The process of explaining the meaning of something or understanding something in a specific way.