Which of the Following Statements About the Lifetime Value of a Customer

question 93

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

• A) CRM helps companies identify their customers' lifetime value.
• B) All customers have the same lifetime value.
• C) A customer's lifetime value is easy to calculate.
• D) A company can either increase customer share or a customer's lifetime value, but not both.
• E) The value of the customer is related to the value of the brand.

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Definitions:

Developed Nations

Countries that have a high level of economic development, advanced technological infrastructure, and higher standards of living among their populations.

Low Life Expectancy

A statistical measure indicating the average period an individual is expected to live, which is shorter than the typical lifespan due to various factors like disease, lifestyle, or environment.

Poverty

A condition where individuals or communities lack the financial resources and essentials for a minimum standard of living.