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Differentiated Marketing Can Involve Connecting the Same Product with Different

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Differentiated marketing can involve connecting the same product with different market segments by communicating differently to each segment.


Definitions:

Utilities

Companies that provide essential services such as water, electricity, or natural gas to the public.

Indirect

Not directly caused by or resulting from something else; a secondary or circumstantial connection rather than a direct one.

Factory Equipment

The machinery and tools used in the manufacturing process within a factory to produce goods.

Depreciation

Depreciation is the systematic allocation of an asset's cost over its useful life, reflecting the decrease in the asset's value due to wear and tear, decay, or obsolescence.

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