When Apple Marketed Its IPod to Teens, It Used a Personality

question 61

True/False

When Apple marketed its iPod to teens, it used a personality segmentation variable.

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Definitions:

Countertrade

Barter agreement whereby trade between two or more nations involves payment made in the form of local products instead of currency.

Direct Exporting

A method of international business where a company sells its products directly to buyers in a foreign market without the use of intermediaries.

Agricultural Producer

An individual or company involved in the cultivation of plants and rearing of animals for food, fiber, and other products.

World Bank

An international financial institution offering loans and grants to the governments of poorer countries for the purpose of pursuing capital projects.