Explain the Relationship Between One-To-One Marketing and CRM

question 77

Essay

Explain the relationship between one-to-one marketing and CRM.

---

Definitions:

P-value

In hypothesis testing, the p-value is the probability of obtaining test results at least as extreme as the observed results, under the assumption that the null hypothesis is correct.

Populations

The entire group of individuals or items of interest in a statistical study.

Critical Value

A point on the scale of a statistical distribution that corresponds to a specified level of significance for hypothesis testing.

Null Hypothesis

A hypothesis in statistical analysis that suggests no significant difference or effect; it's the default position that there is no association between two measured phenomena.