Consumers Who Feel That It's Not Worth the Effort to Consider

question 7

Multiple Choice

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are ________.

• A)lacking any evaluative criteria
• B)involved in extended problem solving
• C)unlikely to have cognitive dissonance
• D)brand loyal
• E)brand indifferent

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Definitions:

Memory

The cognitive function that allows us to encode, store, and retrieve information from the past.

Cognition

The process of obtaining information and grasping its meaning through intellectual engagement, personal experiences, and the use of our sensory organs.

Alert

The state of being watchful and prompt to meet danger or emergency, or to act if necessary.

Dignity

Dignity is the state of being worthy of honor or respect, often considered an intrinsic value held by every human being.