When He Was a Twenty-Year-Old Bachelor,Hugh Atwater Had Different Consumer

question 125

Multiple Choice

When he was a twenty-year-old bachelor,Hugh Atwater had different consumer needs than he did when he married at twenty six,fathered twins at twenty eight,and divorced at thirty seven.These changes in Atwater's consumer needs are directly related to changes in his ________.

• A)reference group
• B)adoption stage
• C)family life cycle
• D)subculture
• E)microculture

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Definitions:

Channel Intermediaries

Entities that facilitate the distribution process by moving products from producers to consumers, including wholesalers, retailers, agents, and brokers.

Intensive Distribution

Intensive Distribution is a marketing strategy where a company aims to make its products available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Sales Volume

The total quantity of products or services sold by a company in a specified period, used as an indicator of business performance.

Profit Margin

a financial metric used to assess a company's profitability by dividing net income by net sales.