Because There Is Substantial Evidence That Subliminal Advertising Is Effective

question 144

True/False

Because there is substantial evidence that subliminal advertising is effective, many media companies reject any advertising that contains subliminal messages.

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Definitions:

Retrieval

The process of accessing and bringing into conscious awareness information stored in memory.

Stored Information

Information that is retained in the brain or another storage system for retrieval and use at a later time.

Sensory Memory

The shortest-term element of memory, it is the ability to retain impressions of sensory information after the original stimuli have ended.

Sensory Modalities

the different channels through which humans and animals perceive the environment, such as sight, sound, touch, taste, and smell.