Microcultures Are Groups of Consumers Who Identify with a Specific

question 41

True/False

Microcultures are groups of consumers who identify with a specific activity or art form.

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Definitions:

Ideal Self

The version of oneself that they aspire to be, based on personal aspirations, goals, and standards.

Classical Conditioning

Learning to make an involuntary response to a stimulus other than the original, natural stimulus that normally produces the response.

Systematic Desensitization

A behavioral therapy technique used to reduce anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Token Economy

A behavior modification system based on the systematic reinforcement of target behavior through the issuance of tokens that can be exchanged for desired rewards.