What Is Consumer Behavior? Give Examples of the Types of Questions

question 64

Essay

What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers research.

---

Definitions:

Tertiary Sex Characteristics

Physical changes not directly involved in reproduction but that differentiate sexes, such as facial hair in men or wider hips in women.

Diminishment

The process of decreasing in size, importance, or intensity.

Secondary Sex Characteristics

Traits that appear at puberty, distinguishing biological sexes but not directly involved in reproduction, such as breast development in females and facial hair in males.

Pubic Hair

Hair that grows in the genital area as a secondary sex characteristic during puberty.