Which of the Following Is NOT a Major Data Source

question 19

Multiple Choice

Which of the following is NOT a major data source for a marketing information system (MIS) ?

• A)internal company data
• B)marketing intelligence
• C)marketing research
• D)acquired databases
• E)modeling software

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Definitions:

Social Media Ad

An advertising form that appears on social media platforms, designed to reach a target audience through demographic, interest-based, or behavioral targeting.

Cost Per Thousand

A metric used in advertising to denote the cost of reaching a thousand potential customers with a particular advertisement.

Ad Loads

The volume or quantity of advertising content that is delivered or displayed in a given medium or platform.

Visitor

An individual who visits a place or attends an event, often for purposes of leisure, business, or other interests.