Which of the Following Is a Question That a Marketing

question 99

Multiple Choice

Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?

• A) What were our company sales of each of our products during the past month?
• B) What are the best media for reaching a high percentage of heavy users of our product?
• C) What changes in sales are happening in our industry?
• D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product?
• E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?

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Definitions:

Technicality

A minor detail affecting a legal decision or process that may have implications for the outcome of a case or the execution of a contract.

Ethical Practice

The adherence to moral principles and standards in professional and personal actions, ensuring fairness, transparency, and integrity.

Public Sector

The part of the economy that is controlled by the government, encompassing public services and enterprises.

Private Sector

The part of the economy that is owned and operated by individuals and companies for profit, not controlled by the state.