Marketers Use ________ When They Want to Determine If a Change

question 152

Multiple Choice

Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.

• A) ethnography
• B) predictive techniques
• C) descriptive research
• D) causal research
• E) exploratory research

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Definitions:

Predictions

Forecasts or projections about future events or outcomes based on current data, trends, or analysis.

Fraud

Wrongful or criminal deception intended to result in financial or personal gain.

Objective Test

A standard or criteria based on factual measures, independent of personal feelings or opinions, used to assess a person's situation or actions.

Duress

A situation where a person performs an act as a result of violence, threat, or other pressures against them, questioning the voluntariness of their decision.