Which of the Following Is a Primary Data Collection Method

question 14

Multiple Choice

Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?

• A) mechanical observation
• B) mall intercepts
• C) ethnography
• D) unobtrusive measurement
• E) case studies

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Definitions:

Libel

A false written or published statement that unjustly harms someone's reputation, considered a civil wrong or tort.

Slander

Slander is the act of making a false spoken statement damaging to a person's reputation.

Symbolic Speech

Actions that purposefully convey a particular message or statement to those viewing it, recognized by courts as a form of free speech.

Lemon Test

A three-pronged test established by the Supreme Court to determine whether government action violates the Establishment Clause of the First Amendment.