When General Mills Urged Consumers to Lower Their Cholesterol by Eating

question 10

Multiple Choice

When General Mills urged consumers to lower their cholesterol by eating Cheerios twice a day over the course of six weeks, the aim was to increase usage among current customers. General Mills used a ________ strategy.

• A) market development
• B) product penetration
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Political

Pertaining to the activities, actions, and policies aimed at governing a community or nation, often through the exercise of authority and power.

Psychoanalytic

Pertaining to or based on the psychoanalytic theory and methods of treatment established by Sigmund Freud, focusing on unconscious mental processes.

Cognitive

Relating to mental processes such as perception, memory, thought, and problem-solving.

Fundamental Advances

Significant progress or breakthroughs that form the basis for further development in a particular field or area of study.