Teddy Grahams Are Small Graham Cookies Shaped Like Teddy Bears

question 2

Multiple Choice

Teddy Grahams are small graham cookies shaped like teddy bears.Nabisco,which makes Teddy Grahams,created Teddy Graham Bearwich cookies (two Teddy Grahams stuck together with a cream filling) to implement its ________ strategy.Nabisco believed its Teddy Grahams customers would buy the new product as well.

• A)market development
• B)product penetration
• C)market penetration
• D)diversification
• E)product development

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Definitions:

Sales Call

A sales call is a communication attempt, either face-to-face or via telephone, made by a salesperson to pitch a product or service to a potential customer.

Purpose

The motive behind doing or creating something, or the reason for its existence.

Creative Problem Solver

A person with the ability to develop and combine nontraditional alternatives in order to meet specific needs of the customer.