The Vice President of Marketing of a Software Development Company

question 144

Multiple Choice

The vice president of marketing of a software development company periodically develops a(n) ________, which includes marketing research data on the target market, marketing objectives such as "to increase new customers by 20 percent," and a list of who will be responsible for implementation.

• A) marketing plan
• B) marketing mix
• C) pricing strategy
• D) action plan
• E) strategic plan

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Definitions:

Text Fill Color

A feature that changes the color inside the letters of a text in documents or graphical applications.

WordArt

A feature in Microsoft Word and other office software that allows users to create stylized text with various visual effects.

Drawing Tools

A set of digital instruments included in graphic design and document software for creating and editing graphical elements.

Scatter Chart

A type of graph in which the values of two variables are plotted along two axes, showcasing a possible relationship or pattern between them.