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Diversification strategies emphasize both new products and new markets.
Supplies
Materials or items used in the operation of a business or needed to provide services.
Unsought Product
Products that consumers do not actively seek out to buy, and may purchase only out of necessity or unforeseen need, such as emergency services or life insurance.
Shopping Products
Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.
Impulse Purchases
Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.
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