The ________ Is a Document That Describes the Marketing Environment,outlines

question 22

Multiple Choice

The ________ is a document that describes the marketing environment,outlines the marketing objectives and strategy,and identifies who will be responsible for carrying out each part of the marketing strategy.

• A)marketing mix
• B)marketing plan
• C)value proposition
• D)value chain
• E)open source model

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Definitions:

Information

A set of data or details about a specific topic that is conveyed or represented by someone or something.

Door-In-The-Face Technique

A compliance method involving first making a large request that is likely to be refused so that a smaller request, the actual desired outcome, is then more readily accepted.

Smaller Request

A lesser or more moderate appeal or plea, often used in techniques of persuasion or negotiation.

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors in explaining others' behavior.